NAHBS Partners with TPC, Trade-UP


The 13th edition of NAHBS boasts the largest number of sponsors, media partners, and international builders ever.

SALT LAKE CITY, UTAH – North American Handmade Bicycle Show announces sponsors, media partners, and international exhibitors. This year’s show marks the largest number of sponsors, media, and international builders to participate in the show.

In terms of show logistics, NAHBS has partnerships with The Pro’s Closet, Professional Bicycle Mechanics Association (PMBA) and Bike Flights. The Pro’s Closet will feature a selection of bikes from their museum, which will spotlight an incredible mix of iconic American made road and mountain bikes. Additionally, The Pro’s Closet’s Trade-UP program has automatically enrolled all NAHBS builders, which allows consumers to trade in their used bicycle before the show, and receive a voucher to use towards a deposit on a new custom bike from any builder exhibiting in this year.

PBMA will be on hand exhibiting, as well as before and after to help builders assemble and break down their show bikes. NAHBS has also secured a local media partner with KRCL in Salt Lake, producing on-air content supporting builders, the show, and local sponsors. BikeFlights is the official logistics partner for the show, offering exhibitors streamlined shipping.

Sponsors: Shimano, Enve (UT), Campagnolo, HED, Columbus Bicycle Tubing, and Reynolds (UT).

Media Partners: Bicycling Magazine, Road Bike Action, Bike Magazine, Dirt Rag, Bicycle Times and KRCL Radio in Salt Lake City.

Countries Represented: Japan, Korea, Italy, Germany, Singapore, Russia, United Kingdom, Ireland, Canada, and USA.

About NAHBS: The largest and oldest handbuilt bicycle show in the world. We are a space for the sharing of ideas and innovation, promoting custom bicycles and the companies that support the frame builder market. NAHBS keeps itself fresh by traveling to a different city with over 175 vendors that make the trip each year.

How the Trade-UP Program Can Drive Customer Loyalty

Trade-UP Can Drive Customer Loyalty

The Pros Closet Trade-up trade in used bicycle

The Trade-UP program can act as an in-house Loyalty Program for your customers. Offering an upfront incentive to Trade-UP a bike in your store can keep regular customers in your ecosystem, ensuring they turn to you when it’s time for a new bicycle.

For example, when finalizing a new bicycle sale, offer the following: “Trade-UP your bicycle within two years of purchase to receive an extra 10% towards a new bike.” That incentive can vary, but we’ve found that even an extra 5% on top of the voucher value really increases the likelihood that a customer will make a purchase.

An efficient marketing program that reaches out to loyal customers on an 18-month to two year basis can give you an excuse to bring that customer back into your shop. If nothing else, the extra reason to contact your customers will keep you at the front of their mind. If you’d like more information on driving sales to loyal customers with the Trade-UP program, please send us an email at

The Pro’s Closet expands used bike trade-in program nationally

This article originally appeared in Bicycle Retailer

BOULDER, Colo. (BRAIN) — After testing its Trade-UP program with 30 dealers in the Boulder-Denver area, The Pro’s Closet is now accepting dealers nationwide into its program.

Since September, The Pro’s Closet has added 40 more shops to the program. The company said the program helps “convert loyal customers who otherwise wouldn’t be ready to upgrade into new bike sales, and also incentivize new customers to trade in older bicycles for credit toward a new purchase.”

The Pros Closet Trade-up trade in used bicycle


Read the rest of the article on Bicycle Retailer.

Dealers interested in signing up for the program can contact Justin England at The Pro’s Closet at or find more information at

We Provide Bike Shop Inventory Solutions

Year-End Inventory Solutions for Bike Shops

TPC buys bike overstock and demos

The Pro’s Closet has more options than ever to help independent bicycle dealers (IBD) move and sell more inventory. We work with IBDs to purchase their old stock, overstock, and demo bikes. By buying inventory that would otherwise be taking up space and not generating revenue, The Pro’s Closet helps dealers make room and put money toward new-model-year bicycles. The Pro’s Closet has now had long standing relationships, purchasing bikes from several IBDs, both local and across the country. No matter where your business is, if you have bikes on your showroom floor or in storage that need to be sold quickly and easily, The Pro’s Closet will work with you. Make room, make money, and be ready for the new year!


The Pro’s Closet also helps IBDs sell more new bikes with our Trade-UP program. The easiest way for a dealer to sell a new bike is to help a potential customer by taking their old bicycle as a trade in. The Pro’s Closets helps facilitate this with the Trade-UP program, where our retail partners can now easily help their customers exchange their old bike for store credit. Customers can easily get a custom valuation for their bike from The Pro’s Closet through the Trade-UP page on our website, or they can take their bike to any of our Trade-UP retail partners who will help them through the process. The Pro’s Closet will quickly determine the appropriate value for each bicycle and provide a voucher that customers can then put toward the purchase of a new bicycle. With The Pro’s Closet and the Trade-UP program, IBDs can now get more customers onto new bikes.