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Outerbike Partners with The Pro’s Closet, ‘Trade-UP’

The Pro’s Closet becomes ‘Trade-UP partner’ for Outerbike events

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The article was originally posted on Bicycle Retailer.

BOULDER, Colo. (BRAIN) — The Pro’s Closet is working with organizers of the Outerbike demo events to provide bicycle trade-up services to event participants. TPC will be at Outerbike in Moab, Utah, this fall and next spring to help provide valuations for used bike trade-ins, which can be redeemed at the participants’ local bike shop toward the purchase of a new bike.

Nick Martin, the founder of The Pro’s Closet, said, “The hardest part of buying a new bike is selling your old bike. Consumers at Outerbike are motivated to upgrade their bike, and we hope that having the Trade-UP program on site will make it even easier for them to part with their used bike.”

Outerbike co-founder Mark Sevenoff said the Trade-UP program offers a natural extension of Outerbike’s mission. “We wanted to bring the latest bikes to the people that were most interested in buying them, but selling your old stuff is still a difficult process. I’ve used The Pro’s Closet to sell my old bikes for years, and their newTrade-UP program is a great way to integrate the existing dealer networks that manufacturers use into the sales process.”

The Trade-UP Program rolled out to a handful of dealers at the end of last year, and is now extending nationwide. The company said dealers using the program have realized a return of up to four times the value of the traded-in bicycle.

Fall Outerbike will be returning to Moab from September 30 until October 2. Spring Outerbike is scheduled March 31-April 2, 2017. 

Bike shops interested in learning more about the Trade Up program can contact Justin England at Justin@theproscloset.com. Vendors interested in exhibiting at Outerbike should contact Sevenoff at mark@westernspirit.com.

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