The Pro’s Closet Announces Launch of “Trade Up” Program
Innovative Program Provides Benefits to Buyer, Seller, and Local Bike Shop
“The bike industry is very brick and mortar retail-centric, and we didn’t want to fight that,” says The Pro’s Closet founder, Nick Martin. “With more and more people doing their shopping online, we aim to help the ‘offline’ part of the bike industry evolve with changing consumer needs and behavior.”
This set of circumstances was the inspiration behind our new mom and pop retailer partnership, called “Trade Up.” In a nutshell, customers trade in their bike at a local shop, the shop gives them a discount on a new bike, and we take the used bike and sell it online. It’s a win-win-win: the customers don’t have to deal with the hassle of selling their bike on Craigslist or eBay, the shop can focus their energy on what they do best – sell new bikes – and we manage the pre-owned side of their business so the bike gets another life and resold to a worldwide market.
The Trade Up program is a great example of a creative solution that helps make business better for everyone. By partnering with local bike shops, we’re enabling them to unlock the value in their old inventory and giving them the capability to sell something that otherwise might not have been sold. And there’s no risk of competition – our customers are all over the world and the local shops are operating in a completely different marketplace.
For more information and to start your “Trade Up”, visit: bit.ly/Trade-Up